2010 VIC Meeting Schedule
VIC meeting are held the third Tuesday of every month. 3:00pm- New participant orientation & registration 3:30pm- 5:00pm- Business meeting 5:00pm- Networking reception April 20- Holiday Inn Hotel & Suites Rochester Marketplace
May 18- Quality Inn Rochester Airport
June 15- Nolas
If you are interested in hosting a VIC meeting, please contact Amanda Norsen at 585-279-8302.
| Committees, Projects and Task Forces |
All VisitRochester Members have the opportunity to participate in any number of projects, committees and task forces designed not only to fit VisitRochester's goals but to help you and your organization with your goals as well. To participate in any of these opportunities contact the Staff Liaison or Chair Person. | Programs and Special Offer Development (Committee) A committee focused on the programs and endeavors that result in a year-round menu of attractive offers available to individuals and groups. Information developed is used in a range of marketing and communications programs including websites, in advertising and publicity. | Date: May 4th Time: 3:30 pm Location: JCC, 1200 Edgewood. Staff Liaison: Paula Savage , 585-279-8305 Committee Chair: Renèe C. Veniskey, Marriott Hotels, 585-225-6880, ext 5158 | | Visible Rochester (Task Force) Evaluate the visible condition of high visitor traffic areas throughout the community and undertake advocacy programs create action leading to enhancement and ongoing maintenance. | Date: April 13th Time: 9:00 am Location: VisitRochester Office at 45 East Avenue, Suite 400 Staff Liaison: Patti Donoghue , 585-279-8315 Chair:Donna DeFord , Memorial Art Gallery,585-276-8945 | | College Collaborations-VisitRochester and Higher Education (Committee) Develop strategies to familiarize students, faculty and administration with VisitRochester and its community role. Explain services and programs leading to an enhanced relationship and an increase in invitations extended to out-of-town associates, family, friends, and groups | Date: April 28th Time: 9:30 am Location: Staybridge Suites, 1000 Genesee St. Staff Liaison: Greg Marshall, 585-279-8318 Chair: Joanne Giuseppetti , Staybridge Suites,585-613-3400 | | Growing Today's Visitors into Frequent Guests (Committee) Evaluate possible strategies and commence implementation of a program that reaches existing visitors while they are here and causes them to plan additional future visits with friends and family. | Date: April 22nd Time: 3:30 pm Location:VisitRochester Office at 45 East Avenue, Suite 400 Staff Liaison: Kelli O'Connor, 585-279-8303 Chair: Kristina Silloway, Comfort Inn Rochester/Brighton, 273-8411 | | Regional Collaboration Programs (Task Force) Evaluate current regional structures and adjacent counties to determine what 2010-2011 programs are appropriate to present to prospective regional partners for investment and participation. | Date: April 28 Time: 11 am Location: Staff Liaison: Greg Marshall, 585-279-8318 Chair: Karen Dodson , Waterloo Premium Outlets,315-539-1147 x4 | | Recommend Rochester Reception (Project) Invite and host an event for 150+ area residents who can influence the selection of Rochester and Monroe County as the site for a future meeting, convention, tradeshow or event. Expose them to the features and attributes of the area and the services of VisitRochester in a way that will persuade them to recommend Rochester to their organizations and become engaged in the invitation process. | Date: April 12th Time: 4:00 pm Location: Rochester Riverside Convention Center Staff Liaison: Michael Hardy , 585-232-7760 ext1413 Chair: Colleen Coogan, Rochester Plaza Hotel & Conference Center, 585-546-3450 | | Creating the Family Market Message (Task Force) Undertake an inventory of kid-conducive features and family-friendly attributes of the Rochester area. Create a positioning statement for use in reaching this market and growing both day and overnight business. | Date: June 2nd Time: 3:30 pm Location: Archer Communications, 252 Alexander St. Staff Liaison: Greg Marshall, 585-279-8318 Chair: Elaine Lennox, Archer Communications, 585-461-1570 x227 | |
What is the Visitor Industry Council (aka VIC)?
The VIC is the working arm of membership of VisitRochester. The VIC gives members opportunities to pool their ideas and resources in efforts that will increase visitor business to the greater Rochester region.The cooperative programs, planned and implemented by the VIC through member participation, prove that a united effort can result in greater success.
Why should your organization participate?
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Monthly meetings to stay abreast of industry news
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Professional and personal growth opportunities
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"Spotlight" segment at monthly meetings to showcase your organization
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Member-to-member networking
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Option to host VIC meeting to acquaint members with your organization
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Make an impact with project and task force participation
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VisitRochester members who actively participate are three times more likely to gain visitor business!
Who from your organization should participate?
It is important to assign VIC responsibilities to an empowered decision-maker within your organization. An individual who can commit the time to VIC monthly meetings and participate in selected VIC projects that enhance the marketing strategy of your organization. Everyone from your organization is welcome to attend.
